Here's how we work togetheR
MY SERVICES
Whether you’re building something from scratch or rethinking what already exists, I help you step back, get clear, and move forward with confidence.
WHEN TO BRING me IN:
✔ You're stepping into something new and want to get it right from the start
✔ Your momentum has stalled and you need a fresh perspective
✔ You're shifting direction or trying to reach a different audience
✔ Your brand just doesn't feel authentic anymore
✔ Your brand presence isn't telling the right story
✔ Your team is asking "where are we headed?" and you need help communicating next steps
LET'S CONNECT >
What We’ll Focus On
Every business comes in at a different stage, but these are the core areas we’ll work through together to create a brand positioned for growth.
01.
RESEARCH & INSIGHTS
Before we change anything, we make sure we understand what matters.
We dig into what your customers actually care about: their needs, motivations, and what makes them choose you.
CUSTOMER INSIGHTS
We define who you’re really talking to, so your message lands instead of getting lost.
AUDIENCE CLARITY
We look at what others in your space are doing and find the opportunities for you to stand out in a way that feels natural and true.
Competitive Perspective
02.
Strategy
development
This is where things start to click. Together, we define what your brand stands for, where you’re headed, and how to get there―so everything feels aligned, intentional, and consistent.
Clear goals and a practical path to reach them.
Brand Strategy
What you stand for and how that shows up in a way your audience connects with.
Purpose, Mission, and Values
Align multiple brands within a cohesive framework to ensure consistency.
Brand Architecture
03.
Brand
Guidance
This is where purpose becomes practice. Through design, messaging, and practical next steps, we shape a brand that feels cohesive, thoughtful, and easy for your team to carry forward.
Turning ideas into visuals and experiences that actually resonate.
Creative Expression
Fine-tuning messaging, websites, and marketing so everything feels clear and aligned.
Communication Refinement
Thinking through how your brand shows up in physical spaces so it feels intentional and welcoming.
Brand Hospitality
Empowering you and your team to confidently communicate and embody the brand’s message.
Brand Training
Creating simple, usable standards to promote consistent brand usage.
Brand Guidelines
HOW CAN I BEST SERVE YOU?
Every client starts with the
brand Intensive
Before we do anything else, we spend a full day getting everything out on the table — your vision, your challenges, your goals. No distractions, no shortcuts. Just focused, deep work that gives us a clear foundation for everything we build together. Every client starts here.
HOW CAN I BEST SERVE YOU?
After the Brand Intensive, we work together in one of two ways:
Brand Consultant or Fractional CMO.
This is where clarity becomes momentum.
CHOOSE YOUR PATH
Fractional CMO
Best for focused projects and specific challenges (up to 20 hrs/month)
Best for ongoing, higher-level leadership (up to 40 hours/month)
Brand Coach / Consultant
Project-based or advisory, often around a specific initiative or rebrand. Typically short to medium term, up to 20 hrs/month.
MY INVOLVEMENT:
- Customer and market insights
- Messaging and tone of voice
- Visual identity feedback (logos, colors, fonts)
- Positioning and strategy
What that can look like:
I come in as a strategic partner to help you clarify and strengthen your brand.
You know something needs to change, but you want focused, specialized guidance to take the next steps without a long-term commitment.
Good fit if:
You're a startup or small to mid-size business in need of executive-level marketing direction across all aspects of your brand, but not a full-time hire.
Good fit if:
Coming alongside your leadership team as an ongoing marketing leader, helping make decisions and move things forward. Up to 40 hrs/month.
MY INVOLVEMENT:
- Refreshing and refining digital content & brand strategy
- Leading and mentoring your team
- Campaign planning and empowering team to execute
- Aligning marketing communication with sales and product
What that can look like:
I step in as a part-time marketing leader helping guide the bigger picture while working closely with your team.
PACKAGES Starting at $1000/mo
PACKAGES Starting at $8000/mo
COACH/CONSULTANT OR FRACTIONAL CMO
Executive/high-level
Specialized/focused
STRATEGIC LEVEL
Medium to long
Short to medium
DURATION
All aspects of marketing
Brand Identity & Positioning
FOCUS AREA
Broad marketing leadership
Specific project or initiative
SCOPE
Fractional CMO
Brand/
Marketing Coach or Consultant
ROLE
HEAR FROM MY CLIENTS
- Autumn McEntire, Founder of Resonus
"In a brand intensive, Evin put focus to my vision for my new start up. Her 20 years of experience with her photography business has made her a self-made expert in brand development and marketing. Evin’s insight was so beneficial in packaging my services with value and clarity, leveling up the professionalism of my business before it even began. I highly recommend Evin to any entrepreneur or small business needing a fresh take on their marketing platform."
"In a brand intensive, Evin put focus to my vision for my new start up. Her 20 years of experience with her photography business has made her a self-made expert in brand development and marketing. Evin’s insight was so beneficial in packaging my services with value and clarity, leveling up the professionalism of my business before it even began. I highly recommend Evin to any entrepreneur or small business needing a fresh take on their marketing platform."
- Davin & Rebekah Anthony, Owners of Shade Studio
“Working with Evin is like bringing sunshine into your project. She shines light, clarity and encouragement on projects or people and helps bring them to life.”
“Working with Evin is like bringing sunshine into your project. She shines light, clarity and encouragement on projects or people and helps bring them to life.”
- Sara Young, Owner of Sara Sells
“Evin brought so much clarity and momentum to our team in just one day. From refining our brand to sparking ideas for strategic partnerships, her insights were invaluable. She connected effortlessly with our team and created a collaborative, energizing environment that moved us forward.”
“Evin brought so much clarity and momentum to our team in just one day. From refining our brand to sparking ideas for strategic partnerships, her insights were invaluable. She connected effortlessly with our team and created a collaborative, energizing environment that moved us forward.”
- Joy Koberg, Chief of Staff of Sara Sells
“As fractional CMO, Evin quickly got to know our team, ensured we had the right people in the right roles, and helped us dial in a clear, actionable marketing strategy. From brand positioning and messaging to growth strategy and partnerships, she brought both clarity and momentum. Thank you Evin!!”
“As fractional CMO, Evin quickly got to know our team, ensured we had the right people in the right roles, and helped us dial in a clear, actionable marketing strategy. From brand positioning and messaging to growth strategy and partnerships, she brought both clarity and momentum. Thank you Evin!!”
Additional Services
A couple of additional ways I can support your brand.
Commercial Content Photography
As a Nashville native, I can help connect your company with a network of potential team members, collaborators, or community partners.
Recruiting & Community Partnership
With 20+ years behind the camera, I specialize in producing quality images that effectively communicate a brand's messaging to their audience.